Follett (Baker & Taylor) / Innovativehttps://iii.com/

Your landing page’s weakest score is Information hierarchy.

How Follett (Baker & Taylor) / Innovative ranks

  1. 1.Axiell66
  2. 2.Ossus63
  3. 3.OCLC (WorldShare)51
  4. 4.SirsiDynix51
  5. 5.Follett (Baker & Taylor) / Innovative49
  6. 6.Ex Libris (Alma)46
Fix Information hierarchy
49Growth scoreupdated

category scores

Information hierarchy42Value props42
category scoresShowHide
Information hierarchy42Value props42

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Pulse report modal — Interstitial covers the headline and hero, making the modal's "Download the report" the only readable CTA instead of the page's own message.
  2. Obscured hero headline — "A library ... that matt..." is truncated behind the modal and rendered in low-contrast dark green on dark, so the value prop never lands.
  3. Dual navigation rows — Utility bar (Contact, Support, Email Preferences) plus eight-item main nav stack twelve-plus exits above the fold.
  4. Awards promo banner — "Clarivate Library Awards / Learn More" adds a third competing message and exit path at the very top of the fold.

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Follett (Baker & Taylor) / Innovative’s headline vagueA library experience that mattersFor wherever and however you use your library, Innovative helps you create exciting library experiences, whether in the library or on the go.

Working

  • Emotive angle: experiences 'that matter'
  • Speaks to libraries, the real audience
  • Values copy signals community focus

Could improve

  • Modal blocks the entire hero on both views
  • Headline fits any library vendor
  • No product capability or number named

Mobile web

44Poor

The phone experience as a first-class citizen.

Follett (Baker & Taylor) / Innovative mobile capture for Mobile web

What works

What to improve

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Follett (Baker & Taylor) / Innovative desktop capture for Trust

How Follett (Baker & Taylor) / Innovative compares

Trust read

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Follett (Baker & Taylor) / Innovative

How Follett (Baker & Taylor) / Innovative compares

Recommended rewrites