Your landing page’s weakest score is Trust.

Fix Trust
75Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

OpenIntake
Smith.ai
Answering Legal
Trust read
OpenIntake"Backed by Y Combinator" badge beneath the hero CTAs
Smith.aiRow of six G2 Summer 2026 badges (Leader, Best Est. ROI, Best Usability, Best Support, Easiest Setup, Best Results)
LawDroidTablet screenshot of "LIA, Legal Aid of North Carolina's automated legal information assistant" — a named live deploymen
Ruby"Achieve more with 24/7 virtual receptionists" service claim in mobile hero copy
Answering LegalExcellent 4.94 ★★★★★ based on 800 reviews
Intaker"Lead profiles" product UI showing named leads with dates and "Qualified" status tags across channels like Google LSA, A

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

OpenIntake
Answering Legal
Intaker
Smith.ai

Problems

  • demo booking feels costly
  • nav says 'SCHEDULE DEMO' instead
  • secondary CTA is lower-friction

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

OpenIntake’s headlineNever miss a callEvery lead — phone, text, web chat, or form — answered instantly by one fully managed AI intake platform built for law firms.

Working

Could improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

OpenIntake desktop capture for Information hierarchy

What works

What to improve

Mobile web

88Strong

The phone experience as a first-class citizen.

OpenIntake mobile capture for Mobile web

What works

What to improve