Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Intaker
Smith.ai
LEX Reception
Alert Communications
Trust read
Intaker"Lead profiles" product UI showing named leads with dates and "Qualified" status tags across channels like Google LSA, A
KalindaNo visible trust signal identified.
Smith.aiRow of six G2 Summer 2026 badges (Leader, Best Est. ROI, Best Usability, Best Support, Easiest Setup, Best Results)
LEX ReceptionTrustpilot widget: "TrustScore 4.9 | 1,340 reviews"
Alert Communications"1,000+ Law Firms Trust Our Team" stat placed directly above the primary CTA
EvenUp (Case Status aside) — Captorra"Intake Dashboard" product screenshot showing intakes by contact source (SMS, Phone, Lead, Web) and intake status charts

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Video widget popup — Auto-playing talking-head panel occupies the right third of the fold, outweighing the headline and pulling attention from the primary CTA.
  2. Go ahead! button — Outlined widget CTA sits in the scan path and competes with the black 'Try Intaker' hero button for the click.
  3. Header Try Intaker — Duplicate primary-styled black button in the nav splits CTA weight with the identical hero button below.
  4. Login button — Extra exit path in the header styled at near-button weight beside the primary CTA.

Mobile web

72Fair

The phone experience as a first-class citizen.

Intaker mobile capture for Mobile web

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Intaker

How Intaker compares

Recommended rewrites

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Intaker’s headlineThe AI intake engine built for law firmsRespond instantly, follow up automatically, and sign more clients with automation designed for how modern firms actually work.

Working

Could improve