Ontorahttps://ontora.com/

Your landing page’s weakest score is Trust.

How Ontora ranks

  1. 1.CultureMonkey75
  2. 2.Ontora72
  3. 3.Perceptyx62
  4. 4.Qualtrics EmployeeXM57
Fix Trust
72Growth scoreupdated

category scores

Trust45CTA74
category scoresShowHide
Trust45CTA74

Trust

45Poor

Proof that the product is real, competent, and safe to try.

Ontora
CultureMonkey
Perceptyx
Trust read
Ontora"Backed by Y Combinator" badge
Perceptyx"Trusted by the Fortune 1000" heading visible at the bottom edge of the desktop fold
Qualtrics EmployeeXMimplicit context Qualtrics EmployeeXM may benefit from pre-existing familiarity among its target audience.
CultureMonkey★ 4.7/5 on G2 rating beside "TRUSTED BY ENTERPRISE PEOPLE TEAMS" logo strip (Yahoo, Robertshaw, Garrett, Linkbank)

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ontora

Problems

  • no payoff — 'Try' what, exactly
  • competes with nav 'Demo' button
  • no free/cost signal visible

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Ontora’s headlineAI agents that interview every employee and answer your most critical questions within hours."Are we building the right thing?"

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Ontora desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Ontora mobile capture for Mobile web

What works

What to improve