Your landing page’s weakest score is CTA.
How CultureMonkey ranks
- 1.
CultureMonkey75
- 2.
Ontora72
- 3.
Perceptyx62
- 4.
Qualtrics EmployeeXM57
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- 'Book a demo' feels costly/committal
- click delivers a meeting, not value
- no header echo with hero promise
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| CultureMonkey | ★ 4.7/5 on G2 rating beside "TRUSTED BY ENTERPRISE PEOPLE TEAMS" logo strip (Yahoo, Robertshaw, Garrett, Linkbank) |
| "Backed by Y Combinator" badge | |
| "Trusted by the Fortune 1000" heading visible at the bottom edge of the desktop fold | |
| implicit context Qualtrics EmployeeXM may benefit from pre-existing familiarity among its target audience. |
Value props
74FairTitle, subtitle, hero — do they sell the product's true value?
Reach your whole workforce. Act on it.
CultureMonkey combines continuous engagement surveys, eNPS, truly anonymous feedback, and action planning in one platform to help organizations keep their best people.
Working
Could improve
Mobile web
74FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
