Your landing page’s weakest score is CTA.

How CultureMonkey ranks

  1. 1.CultureMonkey75
  2. 2.Ontora72
  3. 3.Perceptyx62
  4. 4.Qualtrics EmployeeXM57
Fix CTA
75Growth scoreupdated

category scores

category scoresShowHide

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CultureMonkey
Ontora

Problems

  • 'Book a demo' feels costly/committal
  • click delivers a meeting, not value
  • no header echo with hero promise

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
CultureMonkey★ 4.7/5 on G2 rating beside "TRUSTED BY ENTERPRISE PEOPLE TEAMS" logo strip (Yahoo, Robertshaw, Garrett, Linkbank)
Ontora"Backed by Y Combinator" badge
Perceptyx"Trusted by the Fortune 1000" heading visible at the bottom edge of the desktop fold
Qualtrics EmployeeXMimplicit context Qualtrics EmployeeXM may benefit from pre-existing familiarity among its target audience.

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

CultureMonkey’s headlineReach your whole workforce. Act on it.CultureMonkey combines continuous engagement surveys, eNPS, truly anonymous feedback, and action planning in one platform to help organizations keep their best people.

Working

Could improve

Mobile web

74Fair

The phone experience as a first-class citizen.

CultureMonkey mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

CultureMonkey desktop capture for Information hierarchy

What works

What to improve