Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

nightlybasis.com
PriceLabs Market Dashboards
AirDNA-alternative Awning
AirROI
Mashvisor
Trust read
nightlybasis.com"No account necessary." note under the listing-URL lookup box
AirDNAimplicit context AirDNA may benefit from pre-existing familiarity among its target audience.
MashvisorG2 review badge showing "4.5/5" next to Google "3.6/5" directly below the search CTA
AirROIStats bar: "20M+ PROPERTIES TRACKED", "190+ COUNTRIES COVERED", "15+ YEARS OF MARKET DATA", "100K+ SEARCHABLE MARKETS"
PriceLabs Market Dashboards"600,000+ Properties priced daily" / "60,000+ Hosts & Property Managers Trust Us" stat band
AirDNA-alternative Awning20,000+ properties managed — 4.8★ avg guest rating — All 50 U.S. states

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Lookup card cut off — The highest-intent "Run the numbers" card is clipped at the viewport edge, below the fold.
  2. Stacked competing CTAs — "Run a property" duplicates the lookup card below it, splitting the visitor's next tap across three actions.
  3. Oversized body paragraph — Five lines of large serif copy push the CTA stack deep down the fold.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

nightlybasis.com desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

nightlybasis.com’s headlineKnow your basis.Understand what your property is worth, what it will finance for, and whether the next improvement is feasible, on a nightly basis.

Working

Could improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

nightlybasis.comin-product action

How nightlybasis.com compares

Recommended rewrites