Your landing page’s weakest score is Value props.

Fix Value props
71Growth scoreupdated

category scores

category scoresShowHide

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Mashvisor’s headline undersellsInvesting in Real Estate and Vacation Rentals SimplifiedData for short-term rental analysis and investment opportunities

Working

  • Names audience and market clearly
  • Hero shows real metrics: cap rate, CoC
  • Search bar invites instant action

Could improve

  • 'Simplified' is a generic claim
  • No numbers or speed in copy
  • Subhead lists features, not outcomes

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Mashvisor
PriceLabs Market Dashboards
AirDNA-alternative Awning
AirROI
Trust read
MashvisorG2 review badge showing "4.5/5" next to Google "3.6/5" directly below the search CTA
nightlybasis.com"No account necessary." note under the listing-URL lookup box
AirDNAimplicit context AirDNA may benefit from pre-existing familiarity among its target audience.
AirROIStats bar: "20M+ PROPERTIES TRACKED", "190+ COUNTRIES COVERED", "15+ YEARS OF MARKET DATA", "100K+ SEARCHABLE MARKETS"
PriceLabs Market Dashboards"600,000+ Properties priced daily" / "60,000+ Hosts & Property Managers Trust Us" stat band
AirDNA-alternative Awning20,000+ properties managed — 4.8★ avg guest rating — All 50 U.S. states

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Mashvisor desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mashvisorin-product action

How Mashvisor compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Mashvisor mobile capture for Mobile web

What works

What to improve