AirROIhttps://airroi.com/

Your landing page’s weakest score is CTA.

How AirROI ranks

  1. 1.PriceLabs Market Dashboards78
  2. 2.AirROI72
  3. 3.AirDNA-alternative Awning72
  4. 4.Mashvisor71
  5. 5.nightlybasis.com68
  6. 6.AirDNA66
Fix CTA
72Growth scoreupdated

category scores

CTA68Trust68
category scoresShowHide
CTA68Trust68

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AirROIin-product action
nightlybasis.comin-product action
AirDNAin-product action
Mashvisorin-product action
PriceLabs Market Dashboards
AirDNA-alternative Awning

Problems

  • placeholder is example, not instruction
  • icon-only submit, no label
  • no 'free' despite free promise
  • payoff of searching never stated

Trust

68Fair

Proof that the product is real, competent, and safe to try.

AirROI
PriceLabs Market Dashboards
AirDNA-alternative Awning
Trust read
AirROIStats bar: "20M+ PROPERTIES TRACKED", "190+ COUNTRIES COVERED", "15+ YEARS OF MARKET DATA", "100K+ SEARCHABLE MARKETS"
nightlybasis.com"No account necessary." note under the listing-URL lookup box
AirDNAimplicit context AirDNA may benefit from pre-existing familiarity among its target audience.
MashvisorG2 review badge showing "4.5/5" next to Google "3.6/5" directly below the search CTA
PriceLabs Market Dashboards"600,000+ Properties priced daily" / "60,000+ Hosts & Property Managers Trust Us" stat band
AirDNA-alternative Awning20,000+ properties managed — 4.8★ avg guest rating — All 50 U.S. states

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

AirROI desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

AirROI mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

AirROI’s headlineMaximize your Airbnb ROI with advanced STR data analyticsFree market analytics, revenue estimates, dynamic pricing, and an Airbnb data API for every short-term rental market on Earth.

Working

Could improve