Newfronthttps://newfront.com/

Your landing page’s weakest score is Value props.

How Newfront ranks

  1. 1.Coverdash76
  2. 2.Embroker71
  3. 3.Vouch Insurance69
  4. 4.Newfront64
  5. 5.Fernstone64
  6. 6.Founder Shield57
Fix Value props
64Growth scoreupdated

category scores

Value props48Trust48
category scoresShowHide
Value props48Trust48

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Newfront’s headline undersellsNewfront is now part of WTWIt's official. This partnership expands our scale while staying true to a modern, tech-forward approach to insurance.

Working

  • Clear, timely announcement
  • Subhead reassures on tech-forward approach
  • Two distinct CTAs match intents

Could improve

  • No client benefit stated in H1
  • Zero numbers or proof points
  • Hero image decorates, shows nothing

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Newfront
Coverdash
Trust read
NewfrontAnnouncement banner: "Newfront has officially joined WTW, combining a technology-native approach with global expertise t
FernstoneProduct dashboard mockup showing "$2.4M Total Coverage", "98% Claims Processed", "23 mins Avg. Response Time"
Vouch InsuranceNo visible trust signal identified.
Embroker"Top rated and trusted by thousands of businesses" section header
Founder Shield"The Baldwin Group" parent-brand mark in the Founder Shield logo
Coverdash"4.7" customer rating with avatars and "50K+ policies sold" beneath the Get a quote CTA

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Newfront

How Newfront compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Newfront desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Newfront mobile capture for Mobile web

What works

What to improve