Founder Shieldhttps://foundershield.com/

Your landing page’s weakest score is Trust.

How Founder Shield ranks

  1. 1.Coverdash76
  2. 2.Embroker71
  3. 3.Vouch Insurance69
  4. 4.Fernstone64
  5. 5.Newfront64
  6. 6.Founder Shield57
Fix Trust
57Growth scoreupdated

category scores

Trust42Mobile web42
category scoresShowHide
Trust42Mobile web42

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Founder Shield
Coverdash
Fernstone
Embroker
Newfront
Trust read
Founder Shield"The Baldwin Group" parent-brand mark in the Founder Shield logo
FernstoneProduct dashboard mockup showing "$2.4M Total Coverage", "98% Claims Processed", "23 mins Avg. Response Time"
Vouch InsuranceNo visible trust signal identified.
Embroker"Top rated and trusted by thousands of businesses" section header
NewfrontAnnouncement banner: "Newfront has officially joined WTW, combining a technology-native approach with global expertise t
Coverdash"4.7" customer rating with avatars and "50K+ policies sold" beneath the Get a quote CTA

Mobile web

42Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Pip chat pop-up — Auto-opened chat message covers two-thirds of the fold and hides the page's only CTA with zero conversion value.
  2. Truncated hero copy — Body text is cut off mid-sentence at "the insurance broker that" by the chat overlay, breaking the value statement.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Founder Shield’s headlineRisk management for high growth companiesAmbitious companies need a partner to shield them from potential risks, roadblocks, & uncertainty. We're the insurance broker that proactively covers your risk to keep the wind at your back.

Working

Could improve

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Founder Shield desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Founder Shield

How Founder Shield compares

Recommended rewrites