Fernstonehttps://www.fernstone.com/

Your landing page’s weakest score is Trust.

How Fernstone ranks

  1. 1.Coverdash76
  2. 2.Embroker71
  3. 3.Vouch Insurance69
  4. 4.Fernstone64
  5. 5.Newfront64
  6. 6.Founder Shield57
Fix Trust
64Growth scoreupdated

category scores

Trust48Value props58
category scoresShowHide
Trust48Value props58

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Fernstone
Coverdash
Trust read
FernstoneProduct dashboard mockup showing "$2.4M Total Coverage", "98% Claims Processed", "23 mins Avg. Response Time"
Vouch InsuranceNo visible trust signal identified.
Embroker"Top rated and trusted by thousands of businesses" section header
NewfrontAnnouncement banner: "Newfront has officially joined WTW, combining a technology-native approach with global expertise t
Founder Shield"The Baldwin Group" parent-brand mark in the Founder Shield logo
Coverdash"4.7" customer rating with avatars and "50K+ policies sold" beneath the Get a quote CTA

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Fernstone’s headline undersellsInsurance for businesses that move fast.Fernstone is an insurance brokerage for businesses.

Working

  • Instantly clear category: business insurance
  • Speed angle fits fast-moving buyers
  • Hero mock shows real proof: 23 min vs 5.2 days

Could improve

  • Subhead repeats headline, adds nothing
  • Proof numbers buried in mock, not copy
  • No outcome or emotion beyond 'fast'

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fernstone

How Fernstone compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Fernstone desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Fernstone mobile capture for Mobile web

What works

What to improve