Your landing page’s weakest score is Trust.
How Lighthouse (formerly OTA Insight) ranks
- 1.
IDeaS70
- 2.
Anana68
- 3.
Duetto62
- 4.
Kalibri Labs62
- 5.
Lighthouse (formerly OTA Insight)59
- 6.
Demand Calendar48
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Lighthouse (formerly OTA Insight) | Embedded "Ernest" AI chat product UI ("Welcome back, Mary" with the Dallas occupancy question) |
| Live product panel with data-provenance footer: "Synthesized from 3,418 guest messages · 189 rate checks · 417 calls" | |
| No visible trust signal identified. | |
| "Trusted by 34,000+ Properties Around the World" above a logo bar with Loews Hotels, Leonardo Hotels, Mandarin Oriental, | |
| Detailed product dashboard UI showing "Profit Performance" chart, "ProfitMix %" gauge, and metrics table with RevPAR, AD | |
| No visible trust signal identified. |
CTA
52FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA on mobile fold
- high-cost 'sales' click
- no hero CTA on desktop
- nav-sized, not dominant
Mobile web
58FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Lighthouse (formerly OTA Insight)’s headline
We help hoteliers win.
Unite your commercial team with one AI workspace that turns billions of daily signals into your next best move.
Working
Could improve