Ananahttps://getanana.com/

Your landing page’s weakest score is Trust.

How Anana ranks

  1. 1.IDeaS70
  2. 2.Anana68
  3. 3.Duetto62
  4. 4.Kalibri Labs62
  5. 5.Lighthouse (formerly OTA Insight)59
  6. 6.Demand Calendar48
Fix Trust
68Growth scoreupdated

category scores

Trust52Mobile web62
category scoresShowHide
Trust52Mobile web62

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Anana
IDeaS
Kalibri Labs
Trust read
AnanaLive product panel with data-provenance footer: "Synthesized from 3,418 guest messages · 189 rate checks · 417 calls"
Lighthouse (formerly OTA Insight)Embedded "Ernest" AI chat product UI ("Welcome back, Mary" with the Dallas occupancy question)
DuettoNo visible trust signal identified.
IDeaS"Trusted by 34,000+ Properties Around the World" above a logo bar with Loews Hotels, Leonardo Hotels, Mandarin Oriental,
Kalibri LabsDetailed product dashboard UI showing "Profit Performance" chart, "ProfitMix %" gauge, and metrics table with RevPAR, AD
Demand CalendarNo visible trust signal identified.

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Cookie Notice modal — Dead blocker covering half the viewport and the dashboard proof card, with no conversion-valuable CTA.
  2. Book a demo button — Desktop-proportioned half-width button paired side by side instead of stacked near full-bleed for the thumb.
  3. Header demo pill — Duplicates the hero's Book a demo CTA in the same viewport, splitting the tap target.

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Anana

How Anana compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Anana desktop capture for Information hierarchy

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Anana’s headlineSee demand earlier, understand what moves it

Working

Could improve