Your landing page’s weakest score is Value props.

Fix Value props
62Growth scoreupdated

category scores

category scoresShowHide

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Duetto’s headline vagueReady to see hotel performance in 3D?Welcome to the home of performance engineering.

Working

  • Names the hotel audience
  • Bold, memorable brand voice
  • Clear paired CTAs below copy

Could improve

  • 'In 3D' metaphor explains nothing
  • Subhead adds jargon, not specifics
  • No numbers or proof in the fold

Trust

42Poor

Proof that the product is real, competent, and safe to try.

IDeaS
Kalibri Labs
Anana
Lighthouse (formerly OTA Insight)
Trust read
DuettoNo visible trust signal identified.
AnanaLive product panel with data-provenance footer: "Synthesized from 3,418 guest messages · 189 rate checks · 417 calls"
Lighthouse (formerly OTA Insight)Embedded "Ernest" AI chat product UI ("Welcome back, Mary" with the Dallas occupancy question)
IDeaS"Trusted by 34,000+ Properties Around the World" above a logo bar with Loews Hotels, Leonardo Hotels, Mandarin Oriental,
Kalibri LabsDetailed product dashboard UI showing "Profit Performance" chart, "ProfitMix %" gauge, and metrics table with RevPAR, AD
Demand CalendarNo visible trust signal identified.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Duetto desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Duetto

How Duetto compares

Recommended rewrites

Mobile web

80Strong

The phone experience as a first-class citizen.

Duetto mobile capture for Mobile web

What works

What to improve