IDeaShttps://ideas.com/

Your landing page’s weakest score is Information hierarchy.

How IDeaS ranks

  1. 1.IDeaS70
  2. 2.Anana68
  3. 3.Duetto62
  4. 4.Kalibri Labs62
  5. 5.Lighthouse (formerly OTA Insight)59
  6. 6.Demand Calendar48
Fix Information hierarchy
70Growth scoreupdated

category scores

Information hierarchy62CTA68
category scoresShowHide
Information hierarchy62CTA68

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Ask Pax chat widget — Auto-expanded chat panel with two green buttons and consent text competes directly with the hero CTAs at equal visual weight.
  2. Get IDeaS's Revenue Score — Outlined secondary button sits at nearly equal size beside "Book a Demo", splitting the fold's single action into two.
  3. Top utility bar — Buyer's Guide link, English, Request a Demo, Support, and search stack a second exit row above the main nav.
  4. Main navigation row — Seven nav items plus a boxed "Contact Us" button add eight more exits before the hero CTA is reached.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

IDeaS
Duetto
Kalibri Labs
Anana

Problems

  • high-commitment sales ask
  • 4 demo/contact labels compete
  • value CTA relegated to secondary

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

IDeaS’s headlinePowering Profitable HospitalityAI-centric, growth-driven revenue management solutions for everything from independent hotels to global portfolios

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

IDeaS mobile capture for Mobile web

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

IDeaS desktop capture for Trust

How IDeaS compares

Trust read