Mogohttps://mogo.ca/

Your landing page’s weakest score is Trust.

How Mogo ranks

  1. 1.Spring Financial81
  2. 2.iCash72
  3. 3.Mogo64
  4. 4.Nyble62
  5. 5.Karoo56
  6. 6.Fairstone53
Fix Trust
64Growth scoreupdated

category scores

Trust38CTA68
category scoresShowHide
Trust38CTA68

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Mogo
Spring Financial
iCash
Karoo
Fairstone
Trust read
Mogo"WITHOUT HURTING YOUR CREDIT SCORE, GET YOUR NO OBLIGATION LINE OF CREDIT PRE-APPROVAL IN 3 MINUTES." subheadline
KarooTrustpilot badge: "Excellent 4.8 out of 5"
Spring FinancialReview-score bar: "4.6 Google, 4.6 Trustpilot, 4.8 Feefo" beneath the Apply Now form
Fairstone"No obligation, no impact to your credit." beneath the APPLY NOW button
iCash"41K ratings 4.8 out of 5" beside the Google Play badge
Nyble"Available on" App Store / Google Play badges (mobile capture)

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

GET PRE-APPROVED
Mogoin-product action
Spring Financial
iCash
Nyble

Problems

  • submit cut off on desktop fold
  • password field raises commitment
  • 4 fields before first value
  • arrow adds no meaning to label

Mobile web

68Fair

The phone experience as a first-class citizen.

Mogo mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Mogo desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Mogo’s headlineONLINE PERSONAL LOANS FOR CANADIANSWITHOUT HURTING YOUR CREDIT SCORE, GET YOUR NO OBLIGATION LINE OF CREDIT PRE-APPROVAL IN 3 MINUTES.

Working

Could improve