Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

MineralTree
Tipalti
Stampli
Vic.ai
Trust read
MineralTree"Sage Tech Partner Plus" badge in the hero image
Clerked"Backed by Y Combinator" badge on the mobile capture
StampliCustomer logo strip: Purple, Wenspok Companies, Chosen Foods, Austin FC, BrainPOP, Floyd's Barbershop
Vic.aiDetailed invoices dashboard screenshot showing vendor rows, approval statuses, and filters
TipaltiCustomer logo strip beneath the hero (Prodege, Endera, LOVB, All My Children, Clean, Orfium)
OttimateNo visible trust signal identified.

Mobile web

54Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Webinar promo banner — Eats a third of the first viewport and pushes the hero CTA below the fold with a competing Register Now button.
  2. Zeroed countdown timer — Reads 00:00:00:00, signaling a broken or expired promo and eroding trust in the banner.
  3. Long body paragraph — Nine lines of desktop copy crammed into the phone column bury the CTA further down the page.
  4. Wrapped centered subhead — Centered bold text wraps into three uneven lines beside the icon, reading as cramped desktop layout.

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

MineralTree desktop capture for Information hierarchy

What works

What to improve

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

MineralTree

How MineralTree compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

MineralTree’s headlinePay your vendors in one click – entirely inside Sage Intacct.Built in partnership with Sage. Fast onboarding and full support included.

Working

Could improve