Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Clerked
Tipalti
Stampli
Vic.ai
Trust read
Clerked"Backed by Y Combinator" badge on the mobile capture
StampliCustomer logo strip: Purple, Wenspok Companies, Chosen Foods, Austin FC, BrainPOP, Floyd's Barbershop
Vic.aiDetailed invoices dashboard screenshot showing vendor rows, approval statuses, and filters
TipaltiCustomer logo strip beneath the hero (Prodege, Endera, LOVB, All My Children, Clean, Orfium)
MineralTree"Sage Tech Partner Plus" badge in the hero image
OttimateNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Clerked
Stampli

Problems

  • demo booking feels costly
  • no value payoff in copy
  • no low-friction alternative path

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Clerked’s headlineAI clerks that automate your payables.Built for physical industries.

Working

Could improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Clerked mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Clerked desktop capture for Information hierarchy

What works

What to improve