Your landing page’s weakest score is Trust.

Fix Trust
54Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Markr
CoGrader
EssayGrader
Class Companion
Edexia
Trust read
Markr"You're in good hands:" customer logo strip (partially visible at bottom of desktop fold)
EdexiaMobile "Writing Replay" product screenshot showing graded essay feedback, AI-detection scores, and a writing timeline
EssayGrader"Trusted by 200,000+ teachers at 10,000+ schools"
CoGrader"BACKED BY UC Berkeley" and "U.S. DEPARTMENT OF EDUCATION IES research award" badges beneath the CTA
Graded ProNo visible trust signal identified.
Class CompanionLive product demo video showing a real assignment ("The Road Not Taken" essay question with student answer box and Submi

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Hamburger hides only CTA — "Book a call" is collapsed into the menu, leaving no tappable action anywhere in the mobile fold.
  2. Oversized hero headline — Headline wraps to four huge lines and eats most of the viewport before the value statement lands.

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Markr’s headlineMove your AI one step aheadFrom fine-tuning LLMs to RAG optimization, we research and commercialize AI for the next generation of industries.

Working

Could improve

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Markr

How Markr compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Markr desktop capture for Information hierarchy

What works

What to improve