Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Edexia
CoGrader
EssayGrader
Class Companion
Trust read
EdexiaMobile "Writing Replay" product screenshot showing graded essay feedback, AI-detection scores, and a writing timeline
EssayGrader"Trusted by 200,000+ teachers at 10,000+ schools"
CoGrader"BACKED BY UC Berkeley" and "U.S. DEPARTMENT OF EDUCATION IES research award" badges beneath the CTA
Markr"You're in good hands:" customer logo strip (partially visible at bottom of desktop fold)
Graded ProNo visible trust signal identified.
Class CompanionLive product demo video showing a real assignment ("The Road Not Taken" essay question with student answer box and Submi

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Get expert feedback button — The primary CTA is rendered in disabled grey, making the fold's one action the least visible element on the page.
  2. Join the waitlist button — The only high-contrast button in the fold sits in the nav corner and competes with the essay-input flow as the implied primary action.
  3. Exam board switch links — Five bolded links (IB English, VCE, HSC, QCE, WACE) sit directly between headline and input, adding a decision step before the action.
  4. Empty essay textarea — The large input shows only a truncated 'Past' placeholder, giving no instruction on what to paste or what happens next.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Edexiain-product action

How Edexia compares

Recommended rewrites

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Edexia’s headlineAI grading and feedback, built for IB teachers.Calibrated to IB English · switch to VCE · HSC · QCE · WACE

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Edexia mobile capture for Mobile web

What works

What to improve