Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
76Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Header nav links — Six equal-weight exits (Solutions, Student Area, FAQ, Contact, Login) plus a yellow 'Signup Free' button that competes with the hero CTA below.
  2. Research programme banner — Bold orange badge and highlighted '3,000,000 free credits' sit directly under the CTAs at similar visual weight, splitting attention from 'Start Free – 150 Credits'.
  3. Feedback report panel — Dense math worksheet with tiny formulas and multiple sub-panels asks for heavy processing and crops mid-content at the fold edge.
  4. App store badges — Two store download links in the fold add exit paths and a second, unrelated conversion (app install) before the main signup.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

CoGrader
Trust read
Graded ProNo visible trust signal identified.
EdexiaMobile "Writing Replay" product screenshot showing graded essay feedback, AI-detection scores, and a writing timeline
EssayGrader"Trusted by 200,000+ teachers at 10,000+ schools"
CoGrader"BACKED BY UC Berkeley" and "U.S. DEPARTMENT OF EDUCATION IES research award" badges beneath the CTA
Markr"You're in good hands:" customer logo strip (partially visible at bottom of desktop fold)
Class CompanionLive product demo video showing a real assignment ("The Road Not Taken" essay question with student answer box and Submi

Mobile web

76Fair

The phone experience as a first-class citizen.

Graded Pro mobile capture for Mobile web

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Graded Pro

How Graded Pro compares

Recommended rewrites

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Graded Pro’s headlineAI marking teachers actually trust.Instant, rubric-linked feedback across every subject — reviewed and returned by you. Set work, collect submissions, and get mark-scheme-aligned feedback in seconds.

Working

Could improve