Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
62Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Sportsbook offer stack — Three bold affiliate cards outweigh the trial CTA and pull visitors off-site before any conversion.
  2. Start free trial button — The primary CTA is a small outlined nav pill, visually weaker than the ad cards it competes with.
  3. Today's Matchups grid — Nine equal-weight cards open the fold with no headline, so the page reads as a data index instead of a pitch.
  4. Trending props odds — Sportsbook-branded odds badges (-177, -143, -178) add three more exits inside the content itself.

Trust

60Fair

Proof that the product is real, competent, and safe to try.

Linemate
Props.Cash
Trust read
LinemateLive trending-picks UI: "R. Lewis @ MIL, Over 0.5 Hits — Hit in 12 of last 12 games 100%"
betalyze.io"2 400+ Props analysés / semaine" stat in the metrics bar
OutlierDetailed real product UI screenshots showing 'Thunder @ Spurs' matchup stats and player prop charts
Props.CashFive-star rating with "7,000+ reviews" above the App Store download CTA
BettingPros"67% of users are tailing this pick, with 22 of 33 bets on this side" — live pick-tailing stat in the feed

Mobile web

64Fair

The phone experience as a first-class citizen.

Linemate mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Linemate

How Linemate compares

Recommended rewrites

Value props

70Fair

Title, subtitle, hero — do they sell the product's true value?

Linemate’s headlineGo from research to bet in secondsLinemate does the research for you, analyzing trends and matchups so you can go from insight to bet without hours of digging.

Working

Could improve