Khanmigo (Khan Academy)https://khanmigo.ai/

Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
62Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Truncated hero headline — Headline cuts off mid-word at "writing c", burying the core promise the fold exists to deliver.
  2. Three equal-weight CTAs — Two "Sign up for free" buttons and "Learn more" sit at the same tier, splitting the visitor across three paths.
  3. Districts external link — Nav's external-link items (Districts, Writing Coach) pull attention off-site before the primary action.

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Khanmigo (Khan Academy)
Synthesis Tutor
Trust read
Khanmigo (Khan Academy)Wall Street Journal quote: "Forget ChatGPT. These are the best AI-powered apps."
felt-study.pages.devLine-by-line marking demo showing "Slip: ÷4.4, not ÷44" and carried-through credit on the CO₂ problem
Synthesis Tutor"Join over 35,000 forward-thinking families. Designed for ages 5-11." beneath the hero CTA
Revision Dojo"Our students raise their predicted grades by close to a point per subject on average."
Studdy"Students have saved over $1.2M in tutoring costs through" headline (mobile capture)
Mathos AI (MathGPT Pro)Interactive solver input showing "Solve ∫ x² dx step b" with a math-token chip (mobile capture)

Mobile web

58Fair

The phone experience as a first-class citizen.

Khanmigo (Khan Academy) mobile capture for Mobile web

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Khanmigo (Khan Academy)’s headlineKhanmigo is your always-available writing c

Working

Could improve

CTA

73Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Khanmigo (Khan Academy)

How Khanmigo (Khan Academy) compares

Recommended rewrites