Your landing page’s weakest score is CTA.
How Kastle ranks
CTA
70FairCopy, size, verb, cost-feel — does the primary CTA earn the click?



Problems
- 'Book' feels costly — a sales call
- no value promised for the click
- hero button smaller than headline scale
- no header-language echo
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Kastle | "In production at 10 of the top 25 US servicers" badge above the hero headline |
| "TRUSTED IN ACTIVE COLLECTIONS" customer logo strip (Quipux, KrediYA, Aseguradora Solidaria) | |
| Usage stats panel: "63K Creditors, 43M Accounts Processed, $12B Debt Managed, 125+ Deployments" | |
| Customer logo strip including Prosper, Cherry, PatientFi, Arivo, Carvant, Goal Solutions, TSI | |
| "Talk to our AI Agent in real time" live demo form | |
| Product roster card listing named AI agents with use cases ("Taylor — Omnichannel Servicing & Collections", "Marshall — |
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
80StrongTitle, subtitle, hero — do they sell the product's true value?
AI agents for 24/7 loan operations
Increase capacity from first inquiry to final payment, on the platform FDIC-insured banks and IMBs already run.
Working
Could improve
Mobile web
82StrongThe phone experience as a first-class citizen.

What works
What to improve
