Your landing page’s weakest score is CTA.

Fix CTA
76Growth scoreupdated

category scores

category scoresShowHide

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kastle
Skit.ai
Prodigal

Problems

  • 'Book' feels costly — a sales call
  • no value promised for the click
  • hero button smaller than headline scale
  • no header-language echo

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
Kastle"In production at 10 of the top 25 US servicers" badge above the hero headline
Callbook AI"TRUSTED IN ACTIVE COLLECTIONS" customer logo strip (Quipux, KrediYA, Aseguradora Solidaria)
Skit.aiUsage stats panel: "63K Creditors, 43M Accounts Processed, $12B Debt Managed, 125+ Deployments"
ProdigalCustomer logo strip including Prosper, Cherry, PatientFi, Arivo, Carvant, Goal Solutions, TSI
Vodex"Talk to our AI Agent in real time" live demo form
SalientProduct roster card listing named AI agents with use cases ("Taylor — Omnichannel Servicing & Collections", "Marshall —

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Kastle desktop capture for Information hierarchy

What works

What to improve

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Kastle’s headlineAI agents for 24/7 loan operationsIncrease capacity from first inquiry to final payment, on the platform FDIC-insured banks and IMBs already run.

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Kastle mobile capture for Mobile web

What works

What to improve