Your landing page’s weakest score is CTA.
How Kalepa ranks
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'demo' implies sales-call cost
- desktop button small vs headline
- no low-friction alternative CTA
Trust
68FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Kalepa | "TRUSTED BY TOP-TIER INSURERS" logo strip (Secura, James River Group Holdings, AmRisc, Hinterland) |
| Product UI card showing "Worth writing — In appetite" with real submission fields (EPL, Assets $79,636,000, policy dates | |
| No visible trust signal identified. | |
| Announcement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP" | |
| Banner: "Read how Markel improved their productivity by over 100% with Cytora" | |
| "Duck Creek has acquired Send" announcement with READ PRESS RELEASE link |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Kalepa’s headline
Professional Grade AI for Insurance
Kalepa instantly analyzes submissions and surfaces the critical risk insights you need to underwrite faster and select the most profitable risks - across every line of business.
Working
Could improve
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
82StrongThe phone experience as a first-class citizen.
What works
What to improve