Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Qlo
Cytora
Kalepa
Send
Trust read
QloProduct UI card showing "Worth writing — In appetite" with real submission fields (EPL, Assets $79,636,000, policy dates
Kalepa"TRUSTED BY TOP-TIER INSURERS" logo strip (Secura, James River Group Holdings, AmRisc, Hinterland)
FederatoNo visible trust signal identified.
SixfoldAnnouncement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP"
CytoraBanner: "Read how Markel improved their productivity by over 100% with Cytora"
Send"Duck Creek has acquired Send" announcement with READ PRESS RELEASE link

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Qlo
Kalepa
Federato
Sixfold

Problems

  • 'Join' feels committal, not valuable
  • no CTA in the hero itself
  • small nav-corner footprint on desktop
  • payoff of the click is unclear

Mobile web

62Fair

The phone experience as a first-class citizen.

Qlo mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Qlo desktop capture for Information hierarchy

What works

What to improve

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Qlo’s headlineOne instruction in Outlook replaces all the handoffs.Outlook is the interface. Qlo is an AI-native system of record underneath it.

Working

Could improve