Your landing page’s weakest score is CTA.
How June (Amplitude) ranks
- 1.
LogRocket80
- 2.
PostHog72
- 3.
Human Behavior69
- 4.
Fullstory69
- 5.
Heap (Contentsquare)68
- 6.
June (Amplitude)37
CTA
30PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA anywhere above the fold
- announcement letter replaces hero
- nav links are the only actions
- mobile fold has zero buttons
Value props
30PoorTitle, subtitle, hero — do they sell the product's true value?
June (Amplitude)’s headline vague
A new chapter for June
Working
- Honest, human founder voice
- "Idea to IPO" is a memorable phrase
- Clean, readable letter layout
Could improve
- Headline says nothing about the product
- No subhead or proof points
- Value line buried three paragraphs deep
Information hierarchy
38PoorDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Trust
38PoorProof that the product is real, competent, and safe to try.
How June (Amplitude) compares
Trust read
Mobile web
48PoorThe phone experience as a first-class citizen.
What works
What to improve