FullStory Growth Score: 69/100

Lazyweb

FullStoryhttps://fullstory.com/

Complete both scorecards to calculate your growth score.

—Overall growth scoreupdated Jul 28, 2026

Funnel

Acquire

Activate

Coming soon

Monetize

Coming soon

Retain / Reengage

Coming soon

Graded against Lazyweb’s growth rubrics.

FullStoryhttps://fullstory.com/

Your landing page’s weakest score is Value props.

How FullStory ranks

Fix Value props

69Growth scoreupdated Jul 28, 2026

category scores

Value props62 Trust64 Mobile web70 CTA72 Information hierarchy76

category scoresShowHide

Value props62 Trust64 Mobile web70 CTA72 Information hierarchy76

Score over time

Past reportsShow past reportsHide past reports

Jul 28, 202669LiveOverall −2 · Mobile web −8 · Information hierarchy −6Viewing
Jul 9, 202671Trust +5 · CTA −3View →
Jun 30, 202671Overall +1 · Mobile web +6 · Trust −3View →
Jun 16, 202670Overall −2 · Mobile web −8 · CTA +3View →
Jun 2, 202672Overall +1 · Mobile web +3 · CTA −2View →
May 20, 202671Overall +1 · CTA +3 · Value props +2View →
May 13, 202670First tracked report — strongest Information hierarchy 82, weakest Value props 54View →

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

FullStory’s headline vagueIntelligent digital experiences. Powered by human context.Capture real user behavior and put it to work, so your AI moves faster, and your experience improves.

Working

Hero image shows product finding real problems
Subhead names behavioral data capture
Logo bar signals enterprise trust

Could improve

H1 could caption any CX/AI product
No numbers or proof in the copy itself
Outcomes ('experience improves') stay abstract

Trust

64Fair

Proof that the product is real, competent, and safe to try.

	Trust read
FullStory	Customer logo strip: iHerb, Papa John's, Newell Brands
Primitive Labs	No visible trust signal identified.
PostHog	Join 500,000+ teams already shipping with PostHog.
LogRocket	"Trusted by 3,000+ customers" line above a logo wall including Deloitte, Cisco, BlueCross BlueShield, ClassPass, and CME

Mobile web

70Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture

Hero headline — Barely scaled down from desktop — wraps into six giant lines that eat the fold and push the CTA to its bottom edge.
Announcement banner — Sticky promo bar with no conversion CTA burns ~120px of prime viewport before the hero even starts.
GET A DEMO button — Floats at roughly half-width in the phone column instead of a thumb-friendly near-full-bleed button.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Problems

demo click implies sales call/form
no self-serve or free path visible
chatbot label 'Book a demo' differs

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture

Storybot chat widget — Auto-opens over the fold with its own 'Book a demo' button and input field, splitting attention from the hero CTA.
Announcement banner — Purple 'Watch now' strip sits above the headline and offers an exit before the value prop is read.
Watch the video link — Second action sitting beside GET A DEMO siphons clicks toward passive viewing instead of the demo.