Human Behaviorhttps://www.humanbehavior.co/

Your landing page’s weakest score is Information hierarchy.

How Human Behavior ranks

  1. 1.LogRocket80
  2. 2.PostHog72
  3. 3.Human Behavior69
  4. 4.Fullstory69
  5. 5.Heap (Contentsquare)68
  6. 6.June (Amplitude)37
Fix Information hierarchy
69Growth scoreupdated

category scores

Information hierarchy62Trust64
category scoresShowHide
Information hierarchy62Trust64

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Dark hero headline text — "Dashboards are where insights go to die" renders in near-black on black — the core message is barely legible at a glance.
  2. Book a call button — Header "Book a call" duplicates the hero "Book a demo" at equal visual weight, splitting the primary action into two competing targets.
  3. Animated ASCII banner — Flickering bracket glyphs flank the funding announcement at the very top, pulling first attention away from the headline below.
  4. Demo tab strip — Seven equal-weight tabs (Dashboard, Replays, Issues, Funnels, Users, Agents, Ask) invite exploration before the value prop and CTA have fully landed.

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Human Behavior
LogRocket
Heap (Contentsquare)
PostHog
Trust read
Human Behavior"Raised $5M from General Catalyst, Y Combinator, and Vercel" funding banner
PostHogJoin 500,000+ teams already shipping with PostHog.
Heap (Contentsquare)Customer logo wall (Amway, Bridgestone, Dropbox Sign, Esurance, Eventbrite, Nielsen, Northwestern Mutual, Walmart Labs)
FullstoryCustomer logo strip: iHerb, Papa John's, Newell Brands
LogRocket"Trusted by 3,000+ customers" line above a logo wall including Deloitte, Cisco, BlueCross BlueShield, ClassPass, and CME
June (Amplitude)"Over the past 5 years we've gone from zero to profitable"

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Human Behavior

How Human Behavior compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Human Behavior mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Human Behavior’s headlineDashboards are where insights go to die.An AI that watches every session, catches what your dashboards miss, and acts on it — opening PRs and reaching the users affected.

Working

Could improve