ICIShttps://icis.com/

Your landing page’s weakest score is Trust.

How ICIS ranks

  1. 1.Vortexa72
  2. 2.Sparta Commodities65
  3. 3.ICIS61
  4. 4.DTN57
  5. 5.Kpler54
  6. 6.Axis50
Fix Trust
61Growth scoreupdated

category scores

Trust44Value props58
category scoresShowHide
Trust44Value props58

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Vortexa
Sparta Commodities
Trust read
ICISimplicit context ICIS may benefit from pre-existing familiarity among its target audience.
AxisNo visible trust signal identified.
KplerNo visible trust signal identified.
VortexaReal product dashboard screenshots showing "Cargo volume by origin" charts and "Vessel map (171)" with live-looking filt
Sparta Commodities200+ oil and trading companies already using it
DTNimplicit context DTN may benefit from pre-existing familiarity among its target audience.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

ICIS’s headline undersellsBreaking News across key marketsInsight you need to respond faster

Working

  • 'Respond faster' hints at speed outcome
  • Second section nails market + payoff
  • Category tiles clarify coverage areas

Could improve

  • Headline reads like a news site promo
  • No mention of pricing or benchmarks
  • Hero globe decorates, shows no product

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

ICIS desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ICIS

How ICIS compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

ICIS mobile capture for Mobile web

What works

What to improve