DTNhttps://dtn.com/

Your landing page’s weakest score is Trust.

How DTN ranks

  1. 1.Vortexa72
  2. 2.Sparta Commodities65
  3. 3.ICIS61
  4. 4.DTN57
  5. 5.Kpler54
  6. 6.Axis50
Fix Trust
57Growth scoreupdated

category scores

Trust44CTA58
category scoresShowHide
Trust44CTA58

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Vortexa
Sparta Commodities
Trust read
DTNimplicit context DTN may benefit from pre-existing familiarity among its target audience.
AxisNo visible trust signal identified.
KplerNo visible trust signal identified.
VortexaReal product dashboard screenshots showing "Cargo volume by origin" charts and "Vessel map (171)" with live-looking filt
Sparta Commodities200+ oil and trading companies already using it
ICISimplicit context ICIS may benefit from pre-existing familiarity among its target audience.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

DTN
Vortexa
Sparta Commodities
ICIS
Kpler

Problems

  • promises reading, not product value
  • sits on a rotating carousel
  • no demo/trial path above the fold
  • generic — no header echo

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

DTN’s headlineDTN Ag Hub for AgribusinessTurn market and farm intelligence into confident buying, selling, and grower engagement—across the ag value chain.

Working

Could improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

DTN desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

DTN mobile capture for Mobile web

What works

What to improve