Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
80Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Six-item main nav — Six equal-weight menus plus Help center and phone link give attention a dozen exits before the hero CTA.
  2. Duplicate quote buttons — Nav 'Get instant quote' is styled identically to the hero CTA, splitting the one action into two competing blue targets.
  3. Top phone banner — Underlined phone number sits at the very top of the scan path, pulling first attention to a call exit.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hubs
RapidDirect

Problems

  • 4 words — over 3-word ideal
  • no 'free' despite free analysis
  • three label variants across fold

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Hubs’s headlineFrom prototype parts to production runs

Working

Could improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Hubs mobile capture for Mobile web

What works

What to improve

Trust

86Strong

Proof that the product is real, competent, and safe to try.

Hubs desktop capture for Trust

How Hubs compares

Trust read