Your landing page’s weakest score is CTA.

Fix CTA
75Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

GovDash
Govly

Problems

  • 'Book' feels costly — sales call ask
  • no immediate product value on click
  • demo-gated; nothing to try signed-out

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Headline over pipeline cards — The H1 overlaps the blurred opportunity cards, so 'AI infrastructure to win…' fights the mockup for legibility instead of sitting on a clean surface.
  2. Announcement banner — The PWin banner with 'Read update →' is the first element on both viewports and pulls attention away from the hero before the value prop lands.
  3. Duplicate Book a demo — The navy header 'Book a demo' repeats the hero CTA at similar visual weight, splitting the single conversion target into two.

Mobile web

72Fair

The phone experience as a first-class citizen.

GovDash mobile capture for Mobile web

What works

What to improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

GovDash desktop capture for Trust

How GovDash compares

Trust read

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

GovDash’s headlineAI infrastructure to win government contractsAccelerate BD, capture, proposals, pricing, contracts, and more. Top GovCons bring their teams and AI agents together on GovDash.

Working

Could improve