Your landing page’s weakest score is CTA.

Fix CTA
69Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zowie
Minimal AI
Gorgias
Decagon
Siena AI
Richpanel

Problems

  • 'Learn more' promises no value
  • hero and nav CTAs compete
  • real conversion CTA hidden in nav
  • label reads as a scroll, not action

Trust

70Fair

Proof that the product is real, competent, and safe to try.

Trust read
ZowieCustomer logo strip with Bed Bath & Beyond, Payoneer, Total Wine, MuchBetter, Booksy
Minimal AIBacked by Y Combinator badge above the headline
GorgiasEmbedded Gorgias AI Agent demo answering "What's the return policy?" with a specific policy reply
Siena AICustomer logo strip featuring FIGS, Caraway, Made In, Grüns, Comfrt, Equip, Perelel, and Butcherbox
RichpanelProduct dashboard showing "7,902 Closed by AI" and "2,676 Closed by your team" ticket counters
Decagonimplicit context Decagon may benefit from pre-existing familiarity among its target audience.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Zowie desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Zowie’s headlineAI you can hand your customer toThe AI agent platform leading enterprises run in production. Built for the brands where getting customer-facing AI wrong isn't an option.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Zowie mobile capture for Mobile web

What works

What to improve