Your landing page’s weakest score is CTA.

Fix CTA
53Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Outset
Listen Labs
Strella
stratify

Problems

  • no CTA anywhere in the fold
  • only action is nav 'Login'
  • mobile hides even Login in menu
  • hero has copy but nothing to click

Mobile web

54Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Hero subhead area — No primary CTA follows the value statement — the first viewport offers nothing to tap.
  2. Logo strip — NEXT/Upwork logos occupy prime fold space that should host the conversion action.

Value props

55Fair

Title, subtitle, hero — do they sell the product's true value?

Genway’s headlineSupercharge your research with AIGenerate AI interviews that turn questions into actionable insights.

Working

Could improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Genway desktop capture for Information hierarchy

What works

What to improve

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Genway desktop capture for Trust

How Genway compares

Trust read