Fulcrumhttps://fulcrumresearch.ai/

Your landing page’s weakest score is Trust.

How Fulcrum ranks

  1. 1.Epoch AI76
  2. 2.METR73
  3. 3.Apollo Research72
  4. 4.Transluce61
  5. 5.Fulcrum59
Fix Trust
59Growth scoreupdated

category scores

Trust48CTA58
category scoresShowHide
Trust48CTA58

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Fulcrum
Epoch AI
METR
Apollo Research
Transluce
Trust read
Fulcrum"Highlighted Work" benchmark chart supporting "Fable is SOTA at CIFAR Speedrun"
METR"Non-public information and model access provided by:" with Anthropic, Google DeepMind, Meta, and OpenAI logos on the Fr
Apollo Research"OUR PARTNERS" logo strip naming AI Security Institute, Microsoft, Meta, Anthropic, OpenAI, Amazon, NIST, DeepMind, and
Epoch AI"Trusted by leading publications and institutions" logo strip (Our World in Data, DSIT, Government of the Netherlands, N
Transluce"Our Work" cards showing real research output, including the essay "Some Focus Areas for Embedded Evaluations and How to

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fulcrum
Apollo Research
Epoch AI
METR

Problems

  • small, muted button lacks visual weight
  • 'updates' is vague — no named payoff
  • sits below nav links, easy to miss
  • no supporting microcopy on the form

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Fulcrum’s headlineFulcrumWe work on measuring and optimizing model performance in fuzzy domains.

Working

Could improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Fulcrum desktop capture for Information hierarchy

What works

What to improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Fulcrum mobile capture for Mobile web

What works

What to improve