Apollo Researchhttps://apolloresearch.ai/

Your landing page’s weakest score is CTA.

How Apollo Research ranks

  1. 1.Epoch AI76
  2. 2.METR73
  3. 3.Apollo Research72
  4. 4.Transluce61
  5. 5.Fulcrum59
Fix CTA
72Growth scoreupdated

category scores

CTA68Information hierarchy72
category scoresShowHide
CTA68Information hierarchy72

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Apollo Research

Problems

  • no action verb — reads as a label
  • competes with nav's 'Try Watcher'
  • inconsistent labels for same action
  • no payoff or value implied

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Try Watcher vs Our Product — Two black same-weight CTAs ('Try Watcher' in nav, 'Our Product' in hero) compete for the primary action with no visual priority between them.
  2. Floating pill labels — Seven small text pills ('Measuring reward-seeking', 'Red-teaming monitors', etc.) scatter across the diagram at equal weight, adding scan load without a clear reading order.
  3. Careers nav link — Careers appears both in the top nav and as a hero secondary button, doubling the same exit path above the fold.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Apollo Research desktop capture for Trust

How Apollo Research compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

Apollo Research mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Apollo Research’s headlineThe lab solving alignmentAligned AI pursues the goals we intend. Scheming AI pursues goals of its own while appearing aligned. Understanding scheming is what makes alignment solvable. We research how scheming emerges, develop ways to detect it, and work to prevent

Working

Could improve