Freshahttps://fresha.com/

Your landing page’s weakest score is Trust.

How Fresha ranks

  1. 1.Fresha82
  2. 2.Booko78
  3. 3.Slick70
  4. 4.Boulevard70
  5. 5.Mangomint68
Fix Trust
82Growth scoreupdated

category scores

Trust72Information hierarchy82
category scoresShowHide
Trust72Information hierarchy82

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
Fresha"746,915 appointments booked today" counter beneath the search bar
Booko"Backed by Y Combinator — first investors in DoorDash, Airbnb, and Stripe" badge next to the Book a Demo CTA
SlickCapterra 4.9 and Google 5.0 star-rating badges overlaid on the hero photo
BoulevardReal product UI overlays: "Select Appointment Time" scheduler, "Booked appointments 1107", and "Projected sales $67,085.
MangomintRealistic embedded product demo: 'INDIGO — Choose an option: Book for one person / Book for a group' booking UI powered

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Get the app pill — Second white pill-shaped button below the search bar competes with Search and detours visitors to an app-store exit before they try the core action.
  2. For businesses button — The only outlined, pill-styled control in the nav gives the B2B exit more visual weight than any consumer path, pulling the wrong audience action into the scan line.
  3. Recommended card badges — Four saturated badge/heart overlays crest into the fold at equal weight, starting a browsing loop before the search intent is captured.

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Fresha’s headlineBook local selfcare servicesDiscover top-rated salons, barbers, medspas, wellness studios and beauty experts trusted by millions worldwide

Working

Could improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Freshain-product action

How Fresha compares

Recommended rewrites

Mobile web

88Strong

The phone experience as a first-class citizen.

Fresha mobile capture for Mobile web

What works

What to improve