Your landing page’s weakest score is Trust.

Fix Trust
78Growth scoreupdated

category scores

category scoresShowHide

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Booko
Fresha
Trust read
Booko"Backed by Y Combinator — first investors in DoorDash, Airbnb, and Stripe" badge next to the Book a Demo CTA
SlickCapterra 4.9 and Google 5.0 star-rating badges overlaid on the hero photo
Fresha"746,915 appointments booked today" counter beneath the search bar
BoulevardReal product UI overlays: "Select Appointment Time" scheduler, "Booked appointments 1107", and "Projected sales $67,085.
MangomintRealistic embedded product demo: 'INDIGO — Choose an option: Book for one person / Book for a group' booking UI powered

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Booko
Freshain-product action
Slick

Problems

  • demo click feels costly/committal
  • no self-serve or value-first path
  • label ignores hero's money promise

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Booko desktop capture for Information hierarchy

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Booko’s headlineNever Lose Money On Unsold Time AgainWe predict which slots won't fill, and fix it before it's too late.

Working

Could improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Booko mobile capture for Mobile web

What works

What to improve