Your landing page’s weakest score is Trust.
How Intercom Fin ranks
- 1.
Intercom Fin70
- 2.
Decagon67
- 3.
Sierra62
- 4.
Calltree59
- 5.
Forethought56
70Growth scoreupdated
category scores
category scoresShowHide
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Intercom Fin | "Fin customers average a 76% resolution rate, across 12,000+ businesses" with Anthropic, DoorDash, and Clay logos (mobil |
| Interactive "Agent" demo widget showing a live support conversation ("Let's get your machine working again.") with a cam | |
| implicit context Decagon may benefit from pre-existing familiarity among its target audience. | |
| Sierra Agent chat demo resolving "I don't recognize this $95 charge" and booking "Appointment booked" | |
| Customer logo strip featuring Upwork, Redis, YES, and Viome |
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
1234- Duplicate View demo buttons — The nav's black 'View demo' button and the hero's identical 'View demo' compete at equal weight, splitting focus on the same action.
- Header exit cluster — Seven nav dropdowns plus Log in, Contact sales, Start free trial, and Intercom → give attention ten leaks before the hero CTA.
- Hero CTA pair — 'View demo' and 'Start free trial' sit side by side at similar footprint, forcing a choice before the value prop lands.
- Chat widget overlaps section — The 'Can Fin integrate…' prompt bar floats over the fold's scan path and clips against the next section's heading.
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Intercom Fin compares
Recommended rewrites
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Intercom Fin’s headline
Perfect customer experiences made possible with Fin
Working
Could improve
Mobile web
78FairThe phone experience as a first-class citizen.
What works
What to improve