F2http://f2.ai/

Your landing page’s weakest score is Information hierarchy.

How F2 ranks

  1. 1.Maestro79
  2. 2.F273
  3. 3.Chronograph62
  4. 4.Allvue Systems61
  5. 5.73 Strings58
  6. 6.Cobalt LP (by FactSet)56
Fix Information hierarchy
73Growth scoreupdated

category scores

Information hierarchy68CTA68
category scoresShowHide
Information hierarchy68CTA68

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Faded headline first line — "Portfolio Monitoring" is rendered so low-contrast it reads as missing, breaking the headline mid-thought.
  2. Book a demo button — Off-white on black at form-field size is quieter than the gold nav CTA, splitting weight between two demo buttons.
  3. Funding announcement banner — Top-of-page exit link competes for the first glance before the value prop or CTA.
  4. 21,372 deals stat — The gold stat is the brightest element on the fold, outranking the headline and CTA in the scan path.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

F2
Maestro

Problems

  • demo booking feels costly
  • small, low-contrast on desktop
  • consent legalese under button
  • casing varies: 'Demo' vs 'demo'

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

F2’s headlinePortfolio Monitoring for Private MarketsOne platform that turns your firm's experience into a proprietary advantage, powering how you screen, diligence, underwrite, and monitor deals.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

F2 desktop capture for Trust

How F2 compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

F2 mobile capture for Mobile web

What works

What to improve