Your landing page’s weakest score is Value props.
How Cobalt LP (by FactSet) ranks
- 1.
Maestro79
- 2.
F273
- 3.
Chronograph62
- 4.
Allvue Systems61
- 5.
73 Strings58
- 6.
Cobalt LP (by FactSet)56
56Growth scoreupdated
category scores
category scoresShowHide
Value props
52FairTitle, subtitle, hero — do they sell the product's true value?
Cobalt LP (by FactSet)’s headline undersells
Technology
Technology Solutions for Investors in the Private Markets
Working
- Names the audience: private markets investors
- Checkmarks list real capabilities
- 'Schedule Demo' CTA sits near the props
Could improve
- Headline is a category label, no value
- No numbers or proof of scale anywhere
- No product image showing Cobalt at work
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Cobalt LP (by FactSet) | "Anchored by our proprietary Cobalt software" paired with the Hamilton Lane brand header |
| Client logo row (Monarch Alternative Capital, Siguler Guff, Western Alliance Bank, Live Oak Bank, Bain Capital) under "$ | |
| "Built by private capital investors for private capital investors" positioning line | |
| News banner: "73 STRINGS AND COHNREZNICK TECH-ENABLED VALUATION MODEL" | |
| Logo wall under "TRUSTED BY THE WORLD'S BEST TEAMS" featuring IKEA, Microsoft, Meta, DoorDash, Uber, Amazon, Disney, Str | |
| No visible trust signal identified. |
Mobile web
54FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Cobalt LP (by FactSet) compares
Recommended rewrites