Your landing page’s weakest score is Trust.

Fix Trust
58Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

73 Strings
Maestro
F2
Cobalt LP (by FactSet)
Trust read
73 StringsNews banner: "73 STRINGS AND COHNREZNICK TECH-ENABLED VALUATION MODEL"
F2Client logo row (Monarch Alternative Capital, Siguler Guff, Western Alliance Bank, Live Oak Bank, Bain Capital) under "$
Chronograph"Built by private capital investors for private capital investors" positioning line
Cobalt LP (by FactSet)"Anchored by our proprietary Cobalt software" paired with the Hamilton Lane brand header
MaestroLogo wall under "TRUSTED BY THE WORLD'S BEST TEAMS" featuring IKEA, Microsoft, Meta, DoorDash, Uber, Amazon, Disney, Str
Allvue SystemsNo visible trust signal identified.

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

73 Strings’s headline vagueAugmenting Intelligence. Creating Value.Empowering Alternative Asset Managers: Redefining Valuations and Monitoring with AI and Advanced Data Intelligence.

Working

  • Subhead names exact audience
  • Benefit badges hint at real outcomes
  • Category (valuations, AI) is stated

Could improve

  • H1 is a generic aphorism
  • No numbers or proof points
  • Hero image decorates, not demos

Mobile web

52Fair

The phone experience as a first-class citizen.

73 Strings mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

73 Strings

How 73 Strings compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

73 Strings desktop capture for Information hierarchy

What works

What to improve