Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Chronograph
Maestro
F2
Cobalt LP (by FactSet)
73 Strings
Trust read
Chronograph"Built by private capital investors for private capital investors" positioning line
F2Client logo row (Monarch Alternative Capital, Siguler Guff, Western Alliance Bank, Live Oak Bank, Bain Capital) under "$
Cobalt LP (by FactSet)"Anchored by our proprietary Cobalt software" paired with the Hamilton Lane brand header
73 StringsNews banner: "73 STRINGS AND COHNREZNICK TECH-ENABLED VALUATION MODEL"
MaestroLogo wall under "TRUSTED BY THE WORLD'S BEST TEAMS" featuring IKEA, Microsoft, Meta, DoorDash, Uber, Amazon, Disney, Str
Allvue SystemsNo visible trust signal identified.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Chronograph’s headline undersellsPortfolio Monitoring for Buyo|Unlock the strategic value of your private investment data

Working

  • Rotating audience segments target LPs precisely
  • Category is named plainly: portfolio monitoring
  • "Built by private capital investors" adds credibility

Could improve

  • "Unlock strategic value" is generic filler
  • No numbers, proof points, or client logos
  • Skyline hero decorates, never shows the product

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Chronograph

How Chronograph compares

Recommended rewrites

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Chronograph desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Chronograph mobile capture for Mobile web

What works

What to improve