Eventbritehttps://eventbrite.com/

Your landing page’s weakest score is Trust.

How Eventbrite ranks

  1. 1.22273
  2. 2.Meetup71
  3. 3.Eventbrite64
  4. 4.Timeleft60
  5. 5.spark.love57
  6. 6.Pie47
Fix Trust
64Growth scoreupdated

category scores

Trust48Value props58
category scoresShowHide
Trust48Value props58

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Eventbrite
Meetup
222
Trust read
Eventbrite"Browsing events in Cincinnati" localized event browser with All/For you/Today/This weekend filters
spark.love"Free to download. Optional membership. Activity and ticket costs may be separate." disclosure under the CTA
TimeleftApp Store and Google Play download badges
222Candid polaroid-style photos of members at 222 nights out
PieNo visible trust signal identified.
Meetup"Events near Fort Worth, TX" grid with real local event cards (e.g. Grape Fest, "Free")

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Eventbrite’s headline undersellsFROM POP BALLADS TO EMO ENCORES

Working

  • Vivid, genre-specific language
  • Hero photo shows a live show payoff
  • CTA "Get Into Live Music" matches copy

Could improve

  • Sells one category, not the platform
  • No subhead stating what Eventbrite does
  • Zero numbers or proof points in fold

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Eventbrite desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Eventbrite

How Eventbrite compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Eventbrite mobile capture for Mobile web

What works

What to improve