Your landing page’s weakest score is Value props.

Fix Value props
74Growth scoreupdated

category scores

category scoresShowHide

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

Elicit’s headline vagueAI for Scientific ResearchElicit helps researchers be 10x more evidence-based

Working

  • 5M researchers + NASA logo proof on mobile
  • Mobile hero shows real data extraction
  • Single clear 'Try now' CTA

Could improve

  • Headline is a category label, not a value
  • '10x more evidence-based' is unmeasurable
  • Desktop hero table is nearly empty

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Elicit
Undermind
Trust read
Elicit"TRUSTED BY OVER 5 MILLION RESEARCHERS, INCLUDING AT" with B. Braun and NASA logos (mobile)
AnswerThis"Trusted by over 1 Million+ researchers" with avatar strip below the Start For Free CTA
ConsensusSearch & analyze 200M+ peer reviewed research papers
Scite"Reads across 280M+ full-text scholarly articles" badge directly below the search box
Undermind"1000+ GSK scientists use Undermind" proof card with university logo bar (MIT, Harvard, Caltech, Princeton, Berkeley, Ca

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Elicit desktop capture for Information hierarchy

What works

What to improve

CTA

80Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Elicit

How Elicit compares

Recommended rewrites

Mobile web

86Strong

The phone experience as a first-class citizen.

Elicit mobile capture for Mobile web

What works

What to improve