Your landing page’s weakest score is CTA.

Fix CTA
58Growth scoreupdated

category scores

category scoresShowHide

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Connecterra
Moocall
Nexa Labs
CowManager

Problems

  • 'Register interest' feels costly
  • no CTA in hero section
  • mobile fold has no CTA at all
  • nav-sized button, weak footprint

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Connecterra
Moocall
Allflex Livestock Intelligence (SenseHub)
Trust read
ConnecterraProduct UI mock with "Farm briefing by Copilot" panel showing specific metrics like "Daily milk yield per cow increased
Nexa LabsNo visible trust signal identified.
SmaXtec"SUCCESS STORIES" navigation link paired with an authentic dairy-barn hero photo
MoocallTrusted by farmers in 65+ countries · Over 1.5M calvings detected
CowManagerPartially visible ear sensor product photo behind the cookie banner on mobile
Allflex Livestock Intelligence (SenseHub)"Each year, over half a billion animals are identified using our intelligent visual and electronic identification soluti

Mobile web

58Fair

The phone experience as a first-class citizen.

Connecterra mobile capture for Mobile web

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Connecterra’s headlineUnleash the power of your farm dataRemove data silos across your systems, quantify your decisions with data, get insights and analysis powered by advanced AI delivered to your inbox and to your wider team.

Working

Could improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Connecterra desktop capture for Information hierarchy

What works

What to improve