Your landing page’s weakest score is Trust.

How Cognigy ranks

  1. 1.Cognigy71
  2. 2.Zowie69
  3. 3.Humoniq68
  4. 4.Decagon67
  5. 5.Sierra62
Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Cognigy
Zowie
Trust read
Cognigy"Named a Leader in the Forrester Wave™ 2026: Conversational AI Platforms for Customer Service" banner with "Get the repo
HumoniqNo visible trust signal identified.
ZowieCustomer logo strip with Bed Bath & Beyond, Payoneer, Total Wine, MuchBetter, Booksy
SierraSierra Agent chat demo resolving "I don't recognize this $95 charge" and booking "Appointment booked"
Decagonimplicit context Decagon may benefit from pre-existing familiarity among its target audience.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cognigy

Problems

  • demo click implies sales call
  • no instant-value path
  • secondary CTA lacks a verb

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Cognigy’s headlineSay Goodbye to Poor Customer ServiceBefore Your Customers say Goodbye… Easily deploy AI Agents in your contact center to deliver fast, personalized, and exceptional service your customers demand and deserve.

Working

Could improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Cognigy desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Cognigy mobile capture for Mobile web

What works

What to improve