Your landing page’s weakest score is CTA.

Fix CTA
67Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Closure
Truleo
Peregrine
Magnet Forensics
Veritone

Problems

  • 'Learn More' promises reading, not value
  • hero button conflicts with nav 'Book a Demo'
  • no payoff or product outcome in the label

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Closure’s headline vagueThe Digital Analyst for Prosecutors

Working

  • Rotating headline targets each buyer persona
  • Testimonials carry hard numbers (150 calls, 10 hrs)
  • Real agency attributions build trust

Could improve

  • No subhead explaining what Closure does
  • "Digital Analyst" is a label, not an outcome
  • Proof points buried below the CTA

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Closure desktop capture for Trust

How Closure compares

Trust read

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Closure desktop capture for Information hierarchy

What works

What to improve

Mobile web

74Fair

The phone experience as a first-class citizen.

Closure mobile capture for Mobile web

What works

What to improve