Billy (formerly BillFixers)https://billfixers.com/

Your landing page’s weakest score is Information hierarchy.

How Billy (formerly BillFixers) ranks

  1. 1.Rocket Money (bill negotiation API/partnerships aside, core consumer-facing)73
  2. 2.Billy (formerly BillFixers)70
  3. 3.Bizzy AI70
  4. 4.Experian BillFixer66
  5. 5.BillShark58
Fix Information hierarchy
70Growth scoreupdated

category scores

Information hierarchy64CTA66
category scoresShowHide
Information hierarchy64CTA66

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Dual navigation rows — Two stacked nav bars with 12+ links plus search and sign-in siphon attention before the pink CTA can register.
  2. Sign up now button — Small footprint relative to the hero and outweighed by the larger, brighter product mockup to its right.
  3. Disclaimer under CTA — "*With upgrade to eligible paid membership" sits directly below the CTA, undercutting the action at the decision moment.
  4. Mockup micro-text — Savings-scan card packs tiny line items (AT&T, T-Mobile, Hulu, Netflix, HBO) that are illegible at hero scale and add density without communicating.

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Billy (formerly BillFixers)
Rocket Money (bill negotiation API/partnerships aside, core consumer-facing)
Experian BillFixer

Problems

  • no 'free' despite Free Savings Scan
  • 'Sign up' sells work, not payoff
  • paid-upgrade asterisk adds cost-feel

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Billy (formerly BillFixers) desktop capture for Trust

How Billy (formerly BillFixers) compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

Billy (formerly BillFixers) mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Billy (formerly BillFixers)’s headlineTake control of your billsEasily manage your bills and subscriptions. We’ll do the work to save you money.*

Working

Could improve